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Welcome to Iterable
About Iterable
- Product Overview
- Getting Around in Iterable
- Iterable AI Overview
- Security and Compliance
- Iterable's European Data Center (EDC)
- Terms You Should Know
Getting Help
Setup and Administration
Account Management
Authentication
- Authentication Options in Iterable: Username and Password, Google Sign-In, and SAML SSO
- Managing and Resetting Multi-Factor Authentication (MFA) for Iterable Members
- Enrolling in Multi-Factor Authentication (MFA)
- Single Sign-On (SSO) Overview
- Setting up Single Sign-On (SSO)
- SSO Setup for Common Providers (Azure, Google Workspace, Okta)
Projects
- Projects Overview
- Project Settings
- Project Types and Unique Identifiers
- Message Channels and Message Types Overview
- Message Channels and Types Best Practices
- Working with Labels
Audience and Data Management
Data Schema Management
Users and User Profiles
Unknown User Activation
- Unknown User Activation Overview
- Before Using Unknown User Activation
- Planning for Unknown Users
- Setting an Unknown User Retention Period
- Unknown User Profile Creation
- Segmenting Unknown Users
Lists and Subscriptions
- Lists Overview
- Adding Users and Creating Lists
- Managing Lists
- Building a Signup Form for Static Lists
- Subscribe and Unsubscribe Events
- Subscription Preference Centers Overview
Events
- Events Overview
- Managing Custom Events
- Custom Event Properties
- Monitoring Custom Event Usage
- Managing Custom Event Retention
- Managing Commerce Events and Shopping Cart Items
Catalog
- Catalog Overview
- Using Catalog
- Catalog Items
- Defining Data Types for Catalog Item Fields
- Collections
- Using Catalogs & Collections in Messages
Templates and Campaigns
Templates
- Templates Overview
- Organizing Templates
- Working With Templates
- Template Editors Overview
- WYSIWYG Editor
- Side by Side Editor
Campaigns
- Campaign Modernization
- Campaigns Overview
- Managing Your Campaigns
- Creating a Campaign
- Choosing an Audience for a Blast Campaign
- Editing Campaign Content
Personalization and Dynamic Content
Handlebars
- Handlebars Overview
- Generating Merge Tags with Dynamic Content Builder
- Common Personalization Use Cases
- Troubleshooting Handlebars Code
- Handlebars Reference: Text Helpers
- Handlebars Reference: Date and Time Helpers
Snippets
- Snippets Overview
- Creating and Managing Snippets
- Tutorial: Create Your First Snippet
- Adding a Snippet to a Template
- Customizing Snippets with Variables
- See Where Snippets Are Used
Data Feeds
Sending Messages by Channel
- Email Setup
- Shared vs. Dedicated IPs
- IP Warm-Up Guide
- Easy Unsubscribe and List-Unsubscribe Email Headers
- Double Opt-Out Email Unsubscribe
- Creating Email Templates
In-App
- Getting Started with Iterable’s Mobile Features
- In-App Messages Overview
- In-App Messages and Mobile inbox
- Creating In-App Templates
- Sending In-App Messages
- Recalling An In-App Campaign
In-Browser
Push Notification
Embedded Messaging
- Embedded Messaging Overview
- Adding an Embedded Message Subscription Channel and Type to Your Iterable Project
- Defining Placements for Embedded Messages
- Configuring Your Apps to Retrieve and Display Embedded Messages
- Creating Embedded Message Templates
- Defining Eligibility Lists for Embedded Messages
SMS
- SMS Overview
- Iterable SMS Services
- Best Practices for SMS Compliance
- Setting up SMS
- Customizing SMS Opt-Out Instructions
- SMS Unsubscribes and Resubscribes
Web Push
- WhatsApp Overview
- Setting Up WhatsApp
- Creating WhatsApp Templates
- Managing WhatsApp Template Approvals
- Sending WhatsApp Campaigns
- WhatsApp Quality Ratings and Messaging Limits
Journeys
About Journeys
Building Journeys
- Journey Building Overview
- Managing Journeys
- Creating a New Journey
- Generating a Journey with AI
- Defining How Users Enter Journeys
- Defining How Users Exit Journeys
Journey Tiles
Journey Best Practices
Journey Use Cases
Monitoring Engagement
Analytics, Insights, and Reporting
- Insights Overview
- Using Audience Insights to Understand Your Users
- Campaign Attribution
- Viewing Campaign Analytics
- Campaign Performance Alerts
- Dashboard
Engagement Metrics in Iterable
Iterable AI and Experimentation
AI Assist
Brand Affinity
Next Best Action
Optimization
Predictive Goals
- Predictive Goals Overview
- Planning a Predictive Goal
- Managing Predictive Goals
- Building a Predictive Goal
- Evaluating Your Prediction
- Creating User Segments from Predictive Goals
Experiments and A/B Testing
- Experiments Overview
- Managing Experiments
- Planning an Experiment
- Creating an Experiment
- Creating Campaign Variants
- Configuring Experiments
Webhooks and Integrations
Webhooks
Integrations
- Building an Iterable Integration
- ActionIQ + Iterable Integration
- Adjust + Iterable Integration
- Alfred by Email Industries + Iterable Integration
- Amazon Simple Email Service (SES) + Iterable Integration
- Amplitude + Iterable Integration
Smart Ingest
- Smart Ingest Overview
- Planning a Smart Ingest Sync
- Connecting a Data Source to Smart Ingest
- Creating a Smart Ingest Sync
- Monitoring Smart Ingest Syncs
- Editing and Testing a Smart Ingest Sync
Data Sync
Release Notes and Disclaimers
Release Notes
- 2026 Release Notes
- 2025 Release Notes
- 2024 Release Notes
- 2023 Release Notes
- 2022 Release Notes
- 2021 Release Notes
SDK Release Notes
Disclaimers
Developer and API Docs
API
- Getting Started with Iterable's API
- Iterable API Endpoints and Sample Payloads
- API Keys
- API Response Codes
- JWT-Enabled API Keys
- Creating and Identifying Users with Iterable APIs
Iterable's MCP Server
Iterable's Web SDK
Iterable's React Native SDK
- Overview of Iterable's React Native SDK
- Installing Iterable's React Native SDK
- Expo Plugin for Iterable's React Native SDK
- JWT Authentication with Iterable's React Native SDK
- Managing User Identity with Iterable's React Native SDK
- Managing User Profile Data and Subscription Preferences with Iterable's React Native SDK
Iterable's iOS and Android SDKs
Without the SDK
Embedded Messaging
Managing User Profiles
Event Tracking
Push Notifications
- Push Notification Overview
- Setting up iOS Push Notifications
- Advanced iOS Push Notifications
- Setting up Android Push Notifications
- Deep Links in Push Notifications
- Push Notification Best Practices
Deep Links
In-App Messages
- In-App Messages on iOS
- In-App Messages on Android
- Animating In-App Messages with CSS
- Image Carousels in In-App Messages
- Testing and Troubleshooting In-App Messages
- Setting up Mobile Inbox on iOS